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Privacy Policy

Updated: October 4, 2026

Introduction

This Privacy Policy governs how Homiberia processes Personal Data collected through our website homiberia.com, related mobile applications, and other services provided by Homiberia (collectively, the "Services").

The terms "Homiberia," "we," "us," and "our" refer to Homiberia and its subsidiaries and affiliates. By using our Services, you accept the practices described in this Privacy Policy. Your use of our Services is also subject to our Terms of Use, including limitations on liability and dispute resolution terms.

1. Collection and Use of Personal Data

"Personal Data" refers to any information that identifies an individual directly or indirectly. Personal Data does not include information that has been anonymized or aggregated.

A. All Users of the Homiberia Sites and Applications

The Sites automatically collect and store information from both registered and unregistered users during every interaction. This information includes IP address data, cookie information, browser information, activity details (like pages visited, properties viewed or saved, and claimed properties), and referring URL. The Homiberia Applications may also collect mobile device IDs (e.g., IDFA, AAID).

Geo-location information is collected with device and/or user consent, and may be used to provide location-specific services, such as nearby home listings or home-selling information. IP addresses may also be used to approximate location and personalize the user experience.

This collected information may be used to diagnose technical issues, analyze trends, customize user experiences, and manage the Services. IP addresses may be shared with third parties for website user survey analysis.

Additionally, the information may be used to improve the targeting of information about Homiberia's Sites and Services, including displaying more relevant content, matching users to public record listings, tailoring advertising on third-party platforms, and sending targeted messages via email and/or push notifications.

B. Automatically Collected Information.

We automatically collect data from visitors using our Services, including IP addresses, including data about your device and network, such as your IP address, IMEI, MAC address, mobile carrier, and other unique identifiers. We may also collect information about your user settings, cookie identifiers, browser, operating system, location, and Internet service provider.

Additionally, we may track the pages you visit before, during, and after using our Services, as well as information about the links you click and other details about how you interact with our Services. This information may be associated with your accounts and other devices.

Our Website also uses Google Analytics cookies. We use the free Google Analytics tool to collect and analyze our Websites’ statistics. Google Analytics mainly uses first-party cookies to report on visitor interactions on our Websites. No personally identifiable information is collected by the cookies, and they are only used for the statistical collection of data like visits and page hits.

Google Analytics’ cookies store IP addresses but we cannot link those addresses to any individual or path through the Websites. Google uses the cookies to get information and assess visitors’ use of the Websites in the form of statistical reports that we can access. The Google Analytics’ code is incorporated into the Websites’ code, which means that our site serves the cookies, but Google has access to the cookies.

Google Analytics’ terms require us to reproduce the following wording in this Privacy Policy:

“This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

“Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

“You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.”

We use Pixels, and allow your interaction with related social networking services, including Meta, Tiktok and X, all of which may collect data about your usage of the Services.

We and our service providers use server log information for purposes such as calculating Site usage levels, helping diagnose problems with our servers and administering our Websites. These server logs may include information such as your Internet Protocol (IP) address, hostname, browser type, browser language, the date and time of your request, the time(s) of your visit(s) and the web page(s) that you visited. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites.

We may in the future decide to use additional tools to collect and analyze anonymous or aggregated data about our Website visitors and Service users.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.), and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device´s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

We use OpenAI's ChatGPT ads pixel to learn whether our ads on ChatGPT lead people to contact us, ask us about a property or apply to work with us. It runs on every page of our website. Each time a page loads, it tells OpenAI which page you are on and which page you came from, and OpenAI also receives your IP address and browser details, as with any request your browser makes to a website.

The pixel stores two cookies in your browser. One holds a random code for your browser and lasts one year. The other is set only if you arrived by clicking a ChatGPT ad: it keeps that ad's click code for 30 days. Both codes are sent to OpenAI each time a page loads, so OpenAI can link your visit to the ad. The pixel also keeps a short-lived note in your browser's session storage, which is cleared when you close the tab.

When you send us a question, a viewing request, an offer or a rental enquiry about a property, the pixel tells OpenAI that a lead was sent. To match it to an ad, it also sends your email address, phone number and name, first turned into a code in your browser, so the details themselves are not sent. If OpenAI already holds the same details, for example from a ChatGPT account, it can use that code to recognise you. The same happens when you use our contact form or apply for a job through our careers page.

Our own server also tells OpenAI about each of these leads, so a lead is counted even if your browser blocks the pixel. It sends the same coded email address, phone number and name, the pixel's two cookie codes, the address of the page and your IP address and browser details.

With a lead, the pixel may also send a town, region, country or postcode it picked up from fields you filled in on our website, such as our location search box. These are sent as you typed them, not turned into a code. OpenAI uses all of this to measure our ads, under its own privacy policy. You can block or delete these cookies in your browser settings (see Section 3.A).

C. Property Viewings and Event Registrations.

When scheduling property viewings, attending Homiberia-hosted events, or requesting information, you will provide us with personal details, including name, contact information, preferred dates, and communication records. This information allows us to manage appointments, verify identities, respond to inquiries effectively, and enhance our client relationships. When you meet up with one of our agents, the agent may ask you to verify your identity and may even ask to see a photo ID.

D. Homiberia Clients.

When you are getting ready to buy or sell a home and you start working with our coordinators and agents, you become a Homiberia client. As part of the home purchase or sale process, you will need to provide extensive information as is customary for a home purchase or sale transaction. This information can include, without limitation, your name, address, phone number, email address, financial or payment information, including without limitation, buyer loan pre-approval documentation and seller property information.

We may ask you, as a buyer, for loan pre-approvals from a mortgage broker or lender to determine which homes are in your price range and to help you make an offer more quickly when you do find a home. You, as a seller, may be legally required to disclose certain information about your property to prospective buyers.

Once you sign a listing agreement or buyer agreement with us, your relationship with Homiberia is governed by that agreement, as well as our online Terms of Use and this Privacy Policy.

E. Marketing and Promotional Activities.

We send marketing and promotional communications to users who explicitly consent or have shown interest in our Services, including, without limitation, email, SMS text messages, push notifications, telephone calls, and direct mail. Individuals may also subscribe to Listing Alert Emails or other notifications. Homiberia may send you Homiberia-related news and surveys in accordance with applicable law. You can opt out of such communications anytime by using the unsubscribe link provided in each communication.

F. Communication Recordings.

Telephone conversations with Homiberia representatives may be recorded and stored for training, quality assurance, compliance, and record-keeping purposes.

G. Feedback and Surveys.

From time to time, we may invite you to participate in surveys or provide feedback regarding our services. Participation is voluntary, and all information collected will be used strictly to improve our offerings.

H. Sharing with Friends or Colleagues

Homiberia's Services may allow you to share or forward content to a friend or colleague, such as an email inviting them to use our services. Any email addresses you provide will be used solely to send the content or link you request and in accordance with applicable law.

I. Interactive Features

Homiberia may provide interactive features, including social media pages, chat services, and forums. Information submitted or made available through these features may be collected. Content provided on public sections of these features is considered "public" and isn't subject to the privacy protections in this policy.

J. De-Identified and Aggregated Information

We may use your Personal Information and other data about you to create de-identified and/or aggregated information. This may include de-identified demographic or location information, de-identified or aggregated trends, reports, or statistics, as well as information about the computer or device you use to access our Services, or other analyses.

De-identified and aggregated information, which is not Personal Information, is used for a variety of purposes, including research, internal analysis, analytics, and any other legally permissible purpose. These uses may include measuring visitor interest and use of various portions or features of the Sites and Services.

K. Information from Other Sources

We may collect additional information about you from third-party services and organizations. This may include supplementing the information you provided with information from other sources in order to verify the accuracy of your information and to improve our ability to deliver our Services to you.

L. Other Uses of Information

In addition to the specific collection and uses listed above, we may use your Personal Information for the following business purposes:

  • Operating our Sites and providing our Services in accordance with our Terms of Use and other agreements
  • Managing your Personal Information and accounts
  • Responding to your questions
  • Conducting promotional activities, including contests and surveys
  • Undertaking internal research for technological development and demonstration
  • Improving, upgrading, or enhancing our Sites and Services
  • Sending you informational or promotional communications
  • Detecting bugs and security incidents, including protection against and prosecution of malicious, deceptive, fraudulent, or illegal activity
  • Preventing and detecting fraud
  • Identifying and repairing errors that impair existing intended functionality
  • Verifying or maintaining the quality or safety of a Service, Site, or transaction
  • Carrying out other purposes that are disclosed to you and/or to which you consent
  • For any other lawful business operations or business purposes

2. Sharing of Personal Data

We may share your Personal Information with third parties such as our service providers, marketing and advertising partners, or other business partners, to provide you with our Services or to assist us with our business operations. We do not sell your Personal Information for monetary considerations.

A. Public Record Information

The buying and selling of homes may be a matter of public record. Your name, address, the price you paid, your property taxes, and other information may be available from public sites regardless of the brokerage(s) involved, if any. Some information that typically becomes part of the public record of a home sale or purchase is posted on our Sites.

B. Non-Public Record Information

We share information obtained from you to MLSs and other third-party sources that is not on the public record to facilitate your home purchase or sale transaction. This includes sharing with:

  • Service Providers to all Homiberia Clients: Our agents work with third parties to process your home search and sale transaction and must share your information with those third parties. Examples include MLSs and providers of software used for document preparation and electronic signing.
  • Partner Agents: Partner Agents, also referred to as “Co-agents” are employed by or work with another brokerage and are not representatives or employees of Homiberia. They have contracted with us to provide Homiberia-quality service to a wider range of customers. We'll refer you to a Partner Agent at our discretion. If you are referred to a Partner Agent for your home purchase or sale transaction, we share your information with that Partner Agent so they can assist you. Homiberia is not responsible for the work performed or the services provided by Partner Agents in any manner.
  • Home Seller Service Providers: As is customary for your home sales agent, we share your listing information with MLSs and other listing websites, such as but not limited to idealista.pt, green-acres.pt, and properstar.com. As a result, your listing may appear on more than one website. We may also share your listing and contact information with listing vendors such as photographers, home staging experts, and home repair professionals like plumbers and electricians, as needed.
  • Home Buyer Service Providers: As is customary for your home purchase agent, we must share your buying information with inspectors, title companies, escrow agents, closing attorneys, lenders, and other third parties as needed to process your transaction.
  • Potential Buyers: By law, we are required to disclose certain information about your property to potential buyers.

C. Negotiations

Price offers and counteroffers are posted on our internal systems. If the sale is closed, the price and the fact that you bought or sold your house at that price may be a matter of public record.

D. Homiberia Requests

Homiberia may share your personal information, including contact details, home search history, favorites, and saved searches, with real estate professionals (Homiberia agents, staff, or Partner Agents) if you use the Services to request a home tour, contact an agent, receive home buying/selling assistance, or submit other requests. This sharing is done solely to fulfill your request.

E. Third-Party Service Providers

We collaborate with trusted third-party vendors to provide various business functions such as IT support, website analytics, marketing, transaction processing, legal advice, and administrative tasks.

F. Real Estate Co-Agents and Partners

In alignment with Homiberia’s collaborative sales model, your Personal Data may be shared with independent real estate co-agents and partner agencies strictly for purposes related to facilitating property transactions.

G. Business Partners

We may share your Personal Information with business partners to fulfill a product or service request, or to jointly offer products or services with business partners, in accordance with applicable law.

H. Compliance with Law

We may disclose Personal Data when required by applicable law, court orders, or government and regulatory authorities, or to protect the rights, safety, or property of Homiberia, our users, or third parties.

I. Cookies and Similar Technologies

Our Services may use site and app Technologies (including cookies, web beacons, javascripts, software development kits, and other technologies) to collect and share Personal Information for any of our business purposes described in this Privacy Policy. This information includes details about you, your device, and your use of our Services.

These Technologies include: (a) Homiberia cookies placed on your device's browser to track your last visit and search on the Sites; (b) first- and third-party cookies and Technologies (such as Hotjar and Google) used for analytics and experience enhancement, which help us analyze how people are using the Services and personalize your experience; and (c) Technologies from the interest-based and other ad providers described below in Section 2.I. (“Targeted and Interest-Based Ad Providers”).

For information on how to opt-out of data collection or sharing by such Technologies used on our Services, see Section 3.C. below (“Opting-Out of Technologies and Tracking”).

J. Targeted and Interest-Based Ad Providers

We may share your information with third parties, including advertising networks and service providers, to deliver tailored advertisements to you on our Services and other websites and social media networks. This practice is commonly known as "interest-based advertising" or "online behavioral advertising."

These advertising networks track your online activities over time by collecting information through automated means, including the use of technologies such as cookies, web beacons, and other similar methods. This enables us to target our advertising to you based on demographic, behavioral, and contextual factors. As a result, you may see advertisements for our services on other websites and social media platforms.

K. APIs and SDKs

Third-party APIs and SDKs may be used to enhance our Services. These tools can enable third parties, including advertising partners, to collect your Personal Information. This data is used to deliver Service-related content that is tailored to your interests.

L. Corporate Transactions

In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale or purchase of assets, or transition of service to another provider, your information may be sold or transferred as part of the transaction, as permitted by law and/or contract ensuring GDPR compliance throughout the process.

M. Information Disclosed for Our Protection and the Protection of Others

We will cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties if we believe it is necessary or appropriate to: respond to claims or legal processes (including subpoenas); protect our property, rights, and safety, or the property, rights, and safety of a third party or the public; or stop any activity that we consider illegal, unethical, or legally actionable.

N. Other Purposes

Homiberia may share your Personal Information with your consent or for other purposes that are clearly disclosed to you when you provide Personal Information.

3. User Rights and Choices

Under GDPR and Portuguese data protection laws, you have specific rights concerning your Personal Data, including:

  • Right to access, correct, or erase your Personal Data
  • Right to object or restrict data processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to file complaints with the Portuguese Data Protection Authority (CNPD)

To exercise these rights, please contact us through the provided contact information.

A. Opting-Out of Technologies and Tracking

  • To stop Homiberia from collecting, using, and sharing your data for targeted ads, go to the NAI opt-out page and follow the instructions. Remember that most opt-out methods are cookie-based and only work on the specific computer and browser you use. If you have multiple computers or switch between them, or use multiple browsers, you'll need to opt out on each one. Also, if you delete, block, or restrict cookies, you'll need to renew your opt-out choices.
  • How to Opt Out of Interest-Based Advertising: If you want to stop receiving targeted ads, you can opt out through several organizations:

These websites provide information about targeted advertising and consumer choice, and allow you to opt out of receiving targeted ads from participating companies.

  • Opting Out on Mobile Apps: To opt out of targeted ads on mobile apps, download the DAA's AppChoices application from your device's app store.

Remember: You must opt out separately in each browser and on each device.

  • How to Control Cookies: You can manage cookies through your web browser settings. Most browsers allow you to block all cookies, block only certain cookies, or receive notifications when a cookie is set. Refer to your browser's Help section for instructions. Please note that disabling cookies may impact your experience on our website and some features may not work.
  • Do Not Track: DNT signals, which are privacy preferences that users can set in some web browsers, are not responded to or honored by us.

4. Individual Rights in Personal Information

You may have the right to request confirmation of whether we are processing your Personal Information; obtain access to or a copy of your Personal Information; receive an electronic copy of Personal Information that you have provided to us, or ask us to send that information to another company (the "right of data portability"); restrict our uses of your Personal Information; seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed Personal Information; and request erasure of Personal Information held about you by Homiberia, subject to certain exceptions prescribed by law.

5. Data Retention Policy

We retain your Personal Data only as long as necessary to fulfill processing purposes, comply with legal requirements, fulfill contracts, or resolve disputes. The retention periods vary depending on the data type and purpose.

6. Data Security Measures

We take measures to protect your information and keep it secure, in line with this Privacy Policy. However, we cannot guarantee the complete security of the Internet or the information you share with us. We are not responsible for any unintentional disclosures, to the fullest extent permitted by law.

By using our Services or sharing your Personal Information with us, you acknowledge that we may contact you electronically about security, privacy, and administrative issues related to your use of the Services. Additionally, Homiberia's headquarters is in Portugal, and you agree that we can store and process the information we collect anywhere globally, including Portugal.

7. Cookies and Similar Tracking Technologies

We utilize cookies and similar tracking tools to enhance user experiences, evaluate website performance, analyze usage patterns, and deliver targeted advertisements. You may control cookies by adjusting your browser settings accordingly.

8. GDPR Compliance and Your Data Protection Rights

Homiberia fully complies with GDPR regulations, ensuring transparency, fairness, and accountability in handling Personal Data. For inquiries or to exercise your GDPR-related rights, please contact us.

9. Children's Privacy Policy

Our Sites and Services are not intended for children under the age of 18 (or other age as required by local law), and we do not knowingly collect their Personal Information. If you become aware that your child has provided us with Personal Information without your consent, please contact us at the email address below with the subject line "COPPA Child Information Request." We will promptly delete any Personal Information collected from a child in violation of applicable law upon becoming aware of it.

11. International Data Transfers

Homiberia may transfer Personal Data internationally within legal frameworks, ensuring adequate levels of protection are maintained per GDPR guidelines, such as utilizing approved Standard Contractual Clauses or adequacy decisions.

12. Privacy Policy Updates

We reserve the right to update this Privacy Policy periodically. Significant changes will be prominently posted on our website, and users will be notified directly if legally required.

13. Contact Information

For questions, concerns, or to exercise your privacy rights, please contact:

Homiberia Privacy Department

Homiberia, LDA
Estrada de vale rabelho
8200-428 Albufeira
Portugal

privacy@homiberia.com